Italian wellness supplier, Starpool, has revealed its newly renovated headquarters in the heart of Trentino – called Casa Starpool.
Overseen by design studio, aledolci&co, the renovation of Starpool’s existing headquarters in Ziano di Fiemme has been a long-term plan and resulted from a desire to expand the workplace of the growing company.
The core building has been reimagined, which made it possible for the company to integrate nearly all the various complementary production units that developed over time into one single area, with only the carpentry production remaining decentralized.
The production departments are now all on one single floor, designed as light airy spaces, which are now open to guests and visitors to experience the realization phases of Starpool’s products.
The pivotal idea underlying the renovation works was to make the original buildings and the following expansions of 2006 and 2019 identifiable as a single unit in terms of function and appearance.
Starpool CEO, Riccardo Turri, said: “This special place has always been our home. Now we’re letting natural light in, creating a place where air and ideas can circulate freely, just like our guests can too – as now they can visit and find out where and how our products are developed.
“This transparency is a way for us to communicate and make the values of our company visible.”
Renovation works were planned to redo the building’s interior, entrance area, reception, training room and the corporate spa.
When first entering Casa Starpool, visitors are now welcomed by a new garden, which leads to the new heart of the facility, the showroom, which connects the garden and reception areas.
The project involved a complete renovation of the façade of the already existing building, with an entirely new composition that gives shape to a complete company identity.
The façade is now neat and defined, characterised by intense colors and materials, but also transparent.
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